Put me in a low-slung chair around a campfire, and I’m a happy girl. Whether alongside a single co-pilot or laughing with a bunch of friends, it’s a special place to be. Stories are told, moments are shared, and long-lasting memories are created. (And hopefully nobody’s shoes catch on fire.)
That’s how I treat telling the story of your brand. To thrive in this hyper-competitive market, your audience needs to view your brand as a trusted friend around that campfire. In fact, in passion-driven industries, I cringe to even use the word “audience," because really, they should be seen as much more than that. An audience can turn on you at any time. Your friends…those are the relationships that last.
My friends? They’re the journalists, photographers, athletes, publishers, and brands who all collaborate to create and share these beautiful stories. We may be in the “business of fun," as they say, but it’s still business. Here are a few things they had to say about working with me: